Privacy Notice

Kindred Group operates across different markets and jurisdictions, and has in its portfolio the following brands: Unibet,, Storspiller, Bohemia Casino, MariaCasino, 32Red, RoxyPalace, Vlad Cazino, iGame, Casinohuone, Pokerihuone, Bingohuone, Kolikkopelit.



If you have specific questions regarding your personal information or how we use it, please contact our Data Protection Officer directly by email (

4 What types of personal information do we collect?

We collect personal information when you interact with us and use our services (the "Services"). Sometimes, this information is provided to us by you – like when you register for the first time and when you make use of our products or get in touch with us. Sometimes third parties or publicly available sources provide us information about you.

Information you provide to us

传奇新开sfAt registration:

  • Your personal details, such as your name, email address, postal address, telephone or mobile number, gender or date of birth;
  • Photographic identification and proof of address documents (to carry out due diligence)
  • Banking and financial details (to establish the source of funds where a transaction is involved)
  • Your account login details, such as your username and password

传奇新开sfThrough your use of our Services:

  • Information about how you interact with our products
  • Information about your online browsing behaviour on the Website – please see our Cookies Policy for more details;
  • Information about any devices you have used to access our Services (such as model, operating system, IP address, browser type, mobile device identifier)
  • Recording phone calls – we may monitor or record phone calls with you. We might do this to check that we have carried out your instructions correctly; to resolve queries or issues; for regulatory purposes; to help improve our quality of service; to help us train our staff; or to help detect or prevent fraud or other crimes.

Information you shared with us voluntarily or else, made public, like social media profiles.

Other sources of personal data

  • Where we provide personalised services, we may use third party data about you, for example, your Twitter or Facebook feeds, to get to know you better and to provide more effective personalisation.
  • Data received from our business partners and from other organisations, such as specialist companies providing verification services, credit reference agencies, and fraud prevention agencies.
  • Publicly available sources, like postcode lookup.

Information about third parties

If you give us personal information about someone else (for example via a Refer a Friend scheme) then you should not do so without their permission. Where information is provided by you about someone else, or someone else discloses information about you, it may be added to any personal information that is already held by us and it will be used in the ways described in this Privacy Notice. This list of personal data types collected by is not exhaustive and further information may be requested from you when considers it fair and necessary to do so.

Special categories of data

传奇新开sfPersonal data collected by may include so called “special categories of data”, such as data revealing health (responsible gambling related) (see Section 5E). 

We have in place additional measures to protect your sensitive personal data and its confidentiality (see Section 11).

5 Why do we collect your Personal Data and on what basis?

传奇新开sfWe recognise the trust and confidence our customers place in us as a service provider. In return, is open about why we collect your data. First and foremost, collecting your information is essential for providing you the services and products you want. In addition, your data is used to personalise and improve your experience using our services, and to contact you from time to time with important information. In some cases, we need to collect and use your information to comply with the law. Under data protection laws, we also need to identify a specified lawful basis upon which we are processing your personal information. We rely on different bases for different processing activities.

A) Under the contract – when it is necessary for the performance of a contract to which you are a party. Our T&Cs传奇新开sf, which you have accepted at registration, set out the terms of the contract and the services we will provide:

To make our services available to you as part of our contract

  • to provide gaming and betting services, activities or online content, to provide you with information about them and to deal with your requests and enquiries;
  • for 'service administration purposes', such as password reminders, service messages, such as site maintenance, updates to our Privacy and Cookies Policy or Terms of Use, to let you know if your account has become dormant and to ask if you would like to use it again before we close it;
  • to assess betting risk - when you make a bet, an automated system may be used to assess the risk connected to your bet, in accordance with our Betting Rules (see ). It is a system widely used by the betting operators to help make fair and informed decisions on betting. Betting scoring takes account of information you provide (both, at registration and through your use of our services). If your bet has been rejected or limited, you have the right to ask for a manual assessment by our traders.
  • to process your transactions;

B) Under legitimate interests - It is necessary to process your data for the purposes set out below, except where our interests are overridden by the interests, rights or freedoms of affected individuals (such as you). To determine if we can process your data on this basis, we shall consider a number of factors, such as what you were told at the time you provided your data, what your expectations are about the processing of the data, the nature of the data, and the impact of the processing on you.

To personalise your experience

  • to offer a more relevant, tailored service; for instance, we could use your playing history to provide personalised recommendations and products;
  • If you are signed-in or subscribed to our marketing offers, you will receive a personalised service. If you don’t want to receive these services you can unsubscribe from marketing offers, or disable personalisation by contacting our Customer Service or sending an email to

To improve our services and products

  • to provide you with the most user-friendly online navigation experience;
  • for analysis and research purposes so that we may improve the services offered by;
  • testing new systems and checking upgrades to existing systems;
  • evaluating the effectiveness of marketing and for market research and training;
  • customer modelling, statistical and trend analysis, with the aim of developing and improving products and services.

To contact and interact with you

  • Contact you about our services, for example by phone, email or post or social media;
  • Manage promotions and competitions you choose to enter;
  • Invite you to take part in and manage customer surveys, questionnaires and other market research activities carried out by and by other organisations on our behalf (We carry out market research to improve our services, however, if we contact you about this, you do not have to take part in the activities. If you tell us that you do not want us to contact you for market research, we will respect this choice and this will not affect your ability to use our services);
  • Respond to your queries and complaints.

To make your game safer and more enjoyable

  • to deter, prevent or detect the use of third party software in peer-to-peer gambling;
  • to deter, prevent, or detect any activities conducted in breach of our Terms and Conditions.

C) Under the legal obligation – when it is necessary in order to comply with mandatory legal obligations to which we are subject under EU or local laws:

  • to determine where you are accessing the services from to redirect you to the correct country site, in accordance with our license conditions;
  • to make sure we offer our services to eligible persons;
  • crime detection, prevention, and prosecution;
  • to verify your identity and establish the source of funding in any transaction;
  • to carry out appropriate anti-fraud checks (by conducting online searches using a third party identity provider). Please note that this will not affect your credit rating;
  • to ensure your personal information remains accurate.  In connection with these obligations we may periodically re-verify the personal data we hold about you to ensure it remains accurate and current (including by disclosing your personal data to and receiving personal data about you from third party identity and address verification services).  If we update your personal data as a result of these verification processes, we will take reasonable steps to inform you.  If you believe any of the personal data we hold about you is not accurate, please contact us using contact details in Section 3;
  • to assess and manage any potential risks and prevent problem gambling.

D) Under your consent

Marketing and market research

We will send you relevant offers and news about our products and services in a number of ways including by email, sms, phone call, post, social media targeted advertising, but only if you have previously agreed to receive these marketing communications. When you register with us we will ask if you would like to receive marketing communications, and you can change your marketing choices online, over the phone or in writing at any time. 

We may use information which we hold about you to show you relevant advertising on third party sites (e.g. Facebook, Google, Instagram, Snapchat and Twitter). If you don’t want to be shown targeted advertising messages from us, some third party sites allow you to request not to see messages from specific advertisers on that site in future. If you want to stop all personalised services from us, including targeted advertising messages on third party sites you can contact our Customer Service or email our Data Protection Officer ( to disable personalisation. We also like to hear your views to help us to improve our services, so we may contact you for market research purposes. You always have the choice about whether to take part in our market research.

E) Special categories of data

传奇新开sfWe will only process such data if:

  • you have given us your explicit consent;
  • it relates to personal data which you have made public;
  • it is necessary for the establishment, exercise or defence of legal claims;
  • is necessary for reasons of substantial public interest, on the basis of European Union or Member State law.

6 Cookies and similar technologies

传奇新开’s websites and Apps use cookies for various purposes.

We use cookies for the following purposes:

  1. to identify the Account Holder's (as defined in our Terms and Conditions) preferred language, so it can be automatically selected when the Account Holder returns to the Website;
  2. to ensure that bets placed by the Account Holder are associated with the Account Holder's betting coupon and Account;
  3. to ensure that the Account Holder receives any bonuses for which they are eligible, and
  4. for analysis of the Website traffic, so as to allow to make suitable improvements.

More information can be found in our Cookies Policy.

. Furthermore, we reserve the right to disclose the Account Holder’s personal data to relevant parties where has reasonable grounds to suspect irregularities involving a Account;
  • with service providers to enable us to provide our services, such as companies that help us with technology services, storing and combining data, and processing payments or providing relevant online advertising for our products and services;
  • with external auditors who may carry out independent checks as part of our accreditations
  • to an organisation we sell or transfer (or enter into negotiations to sell or transfer) any of our businesses or any of our rights or obligations under any agreement we may have with you to. If the transfer or sale goes ahead, the organisation receiving your personal data can use your personal data in the same way as us; or
  • to any other successors in title to our business.